Marketing Innovationen - Kongress in Mnster am 30.06.2011 ber Corporate und Consumer Social Responsibility
Geschrieben von: Administrator
Mittwoch, den 18. Mai 2011 um 00:58 Uhr

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Workshop – Henkel, 11:00 - 17:00h, Senatssaal

Unternehmen: Henkel AG & Co. KGaA

Referenten: Verena Holtorf und Maren Lahm

Marketing Laundry and Home Care

Thema: Sustainable product management at Henkel
Auswahlkriterien: Lebenslauf

Workshopbeschreibung: Become senior brand manager of Persil and decide on the future of Germany’s best known brand.

Persil – the No. 1 detergent brand in Germany clearly stands for best performance, not only formula-wise but also in brand imagine and ultimately in market share.
Now it is time to evaluate if Persil should enter new categories to further proceed the success story of the last 100 years.


Vanessa Holtorf Maren Lahm